On August 24, 2020, we successfully launched our website, Sonderlab.co, featuring over 30 emerging and curated local brands. Additionally, Sonderlab introduced an Exclusive Release program, wherein renowned brands and figures create exclusive collections solely for Sonderlab.

Sonderlab expanded into lifestyle with “Sonderspoon,” featuring collaborations from food to merchandise with F&B partners. We also introduced “Sondersound,” curating playlists on our Spotify page and turning it into a semi-regular club nights; collaborating with bars and clubs.

We developed “Sonderstudio,” a distinctive private retail experience that seamlessly integrates elements of a showroom, salon, lounge, and versatile space. Sonderlab also got an opportunity to collaborate with Harper’s Bazaar Indonesia for a captivating fashion show.

Sonderlab is expanding our Exclusive Collection marketing pillar with Indonesian high fashion designers. We’ve extended into offline events in Singapore and Bangkok. Not only that, we successfully collaborated with Asia KolektifA in creating a two-days immersive festival named “Kolektiflab” – the first of it’s kind; where a retailer and a music festival joined forces.

We’re building an international website for our growing global customer base, offering an enhanced shopping experience. Additionally, a Sonderlab offline store is in development for a complete retail approach. We also working together with a government-backed organization.